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There are three main reasons most people give for not donating blood. It’s not convenient; they have not been asked; or they’re unaware of the need. The Save three Lives campaign addresses these points. Donating blood at the office solely takes about an hour. Companies that host office blood drives generally allow their employees to donate on firm time and all staff could be requested to participate. Employers can share details about the need for blood – and the importance of blood donation to public well being – by means of blood drives and corporate communications.

First, most of the reforms introduced in recent years are still some years from reaching their most impact. …